tag:blogger.com,1999:blog-7435391049679382734.post8543029968086124734..comments2023-10-11T11:27:30.741-04:00Comments on Dualnoise: About a microanalytical startup with 'OR Inside'Unknownnoreply@blogger.comBlogger2125tag:blogger.com,1999:blog-7435391049679382734.post-66167135774272396472011-01-08T14:20:54.716-05:002011-01-08T14:20:54.716-05:00@Paul, insightful point from you(as usual). The cq...@Paul, insightful point from you(as usual). The cq founder has an OR practice background, and his blog has talked about going beyond prediction to 'true' optimization, so that gave cause for extra optimism, without denying my strong pro-OR bias :)<br /> <br />Realistically speaking, what goes into such an analytical offering is hard to predict - very often the "OR inside" technical part is relatively easier and it boils down to having an OR-savvy guy with some ' Billy Mays for Oxy-Clean' like powers of persuasion to convince customers that they really need that extra edge :) In retail, with its tiny margins (1-3%) and intense competition, there's a good chance to make this case even without undue salesmanship.Shivahttps://www.blogger.com/profile/05571015480979394896noreply@blogger.comtag:blogger.com,1999:blog-7435391049679382734.post-62193443845992535552011-01-08T10:59:39.529-05:002011-01-08T10:59:39.529-05:00Without prejudice to CQ, about which I know nothin...Without prejudice to CQ, about which I know nothing, I'd just like to say that when advertising copywriters and marketing hypemeisters use the word "optimal", they tend to use it in a somewhat looser sense than when OR types do. :-) So perhaps there's "OR" under the hood (beyond the predictive analytics), but I wouldn't necessarily bet on it.Paul A. Rubinhttps://www.blogger.com/profile/05801891157261357482noreply@blogger.com